Usually this type of post is done closer to New Years Day. I guess we are not that far off yet but there has been a lot of thinking and planning going on so this post kinda took a sideline to that.
Reflecting on 2016, it was a good year for Pierced Edge. I orders over last year increased considerably. We are still no where near the big dogs but its nice to know you guys are choosing us and we hope its a result of our fast shipping and in the pride we take in making sure you are getting the clean, sterile piece of jewelry you want or getting best service in getting the after care you looking for. This gives us continued confidence in the business and gives us even more drive to provide you with even more of the awesome jewelry you are looking for.
One of the big pluses included in that is that our North American, particularly US, sales are a major cause for the increase. We sell worldwide and last year Europe was our best source of customers. We are not entirely sure why since we are US based.
But on the downside, our worldwide sales took a bit a decrease. One of my favorite aspects has been seeing an order come in from Belgium or Australia or really any other country. We haven’t really marketed to our foreign friends but we were extremely happy to have worldwide customers.
Now that we are into 2017 our goals are mostly what you would expect. Increase sales is a big part of that. As we haven’t seen as many foreign orders, we would like to get back on track for that while also giving the US and North American market a boosted focus as well.
Our marketing efforts have been somewhat lacking. We are going to be putting a much stronger focus on that come spring to get more traffic and even more happy customers. We want to be found more easily.
Along with the marketing, we are hoping to get some more modeling efforts going. That we can some more faces on the website and elsewhere and hopefully give you a chance to see some of our jewelry on some of these models. None of that fake Photoshoped jewelry business a lot of the other companies like to do.
We will be looking to get a bunch of new jewelry on the site and more importantly from more manufacturers. We are constantly researching manufacturers and we already have a few lined up for later into 2017. We want to provide a good variety but more importantly we want quality. We have had product this year already that didn’t make the cut. We ultimately did giveaways and such for the pieces that didn’t meet our standards.
This is the year we are hoping to get us on the road to opening up a physical store as well. We don’t expect that to happen this year but would like to see that happen in the near future. It’ll give us a bigger workplace and allow us to serve customers in a more personal manner. We also will be toying with the idea of having a piercer on staff. This will open up other doors for us and should ultimately help us provide you with a better overall shopping experience. Plus, we have had calls in the past about piercing services.
Well, that was a little more long winded then planned! If you took the time to read, thank you. And to all of our customers out there we give you a big THANK YOU! You continue to inspire us!